Luca Picco

UX Designer combining analytical thinking with a humanistic perspective.

Selected work · 05

Personal notes

Hi, I’m Luca, a designer four years into the job.
Off the clock, you’ll find me with a book, lost in a gallery or on a mountain trail. It all keeps me curious, and curiosity is where good stories and good design begin.

01 Public sector

DTD · Digital ecosystem redesign

A redesign of three digital experiences for the Department for Digital Transformation, built around a shared foundation.

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Role
UX Designer
Focus
User Research · Modular Design Information Architecture · Accessibility

02 Education

WEP · Website evolution

Evolving WEP’s digital experience through new journeys, improved touchpoints and user testing.

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Role
UX/UI Designer
Focus
Information Architecture · User Testing Interface Design · UX Optimization

03 Fintech

Satispay · Website redesign

A clear, scalable and user-centered platform designed to evolve with the company.

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Role
UX/UI Designer
Focus
UI Kit · Information Architecture Prototyping · Conversion Optimization

04 Public sector

Sardegna Ricerche · UX bootcamp

Facilitating a three-day UX workshop to help a team explore, define and validate a new digital experience.

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Role
Facilitator & UX Designer
Focus
Co-design · UX Facilitation Prototyping · User Testing

05 Culture

Strada Nuova · Museum experience

A mobile app concept that adapts the museum visit to each person’s interests, available time and accessibility needs.

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Role
UX Designer
Focus
User Research · Benchmarking Wireframing · Prototyping